Redefining customer loyalty beyond rational, economic transactions to true, emotional engagement and advocacy based on an understanding of consumers as human beings first.
Already identified as one of the top incentive trends, gamification is finding its way into more industry conversations and business solutions. This means…
I had the great honor to lead an expert panel on the future of loyalty marketing at last week's Loyalty Expo in Orlando, Florida. It's a topic near…
“Engagement” is a marketing buzzword that continues to be as nebulous as it is overused. There are as many ways to define engagement as there are claims for the best way to measure it. My question is, would you know it when you see?
Loyalty chatter over the past week touched on two of my favorite marketing-related topics, consumer loyalty and gamification. When we consider where the industry is headed, we need to take BusinessWeek’s advice… let’s love on our customers in new and different ways!
I thought I would mix things up a bit on Man vs. Brand and kick off the week with a few of the consumer loyalty headlines that caught my attention last week. Enjoy!
Already identified as one of the top incentive trends, gamification is finding its way into more industry conversations and business solutions. This means it’s also a hot topic for news coverage. Here are some recent articles for which I was asked to offer my perspective.
I had the great honor to lead an expert panel on the future of loyalty marketing at last week’s Loyalty Expo in Orlando, Florida. It’s a topic near and dear to my heart as part of a company committed to leading the next evolution of loyalty programs.
